Our story starts with the name

Society perceives Idiot as stupid. But what does society call Idiot?

Often, it’s anything different or anything that’s done differently.

Often when people have done the right thing, without caring about what society thinks, they have been called Idiot. These are the people who have changed the world and made it a better place.

Making an impact through innovation,
honesty, and thoughtfulness

For us, Idiot is the spirit of looking at things differently.

Trying new things even when success is not guaranteed.

Not stepping on others to get ahead.

Thinking about the benefit of others just as you’d think about your own.

This was the spirit on which Idiot was founded in 2021.

With the belief that a business cannot be about financial gain alone.

It is about making a positive impact. That’s what Idiot is about.